Intent:
    Establish some form of timeline associated with projects.

Benefit:
    Gives us the opportunity for due diligence and to be in front of the customer discussing timelines. This increases the customer’s confidence and believability in us.

Examples:
    “Our resources are nine weeks out. This is the earliest we could get to this project but should be relative to your timeline as long as we place the order now.”

Definition
    Match the factory’s resources with the project requirements. Make that a part of the sales presentation increasing the customer’s believability of the delivery schedule.